Cellana, Inc. has announced the launch its ReNew™ brand and ReNew Omega-3 line of algae-based products which were developed to meet the growing demand for more sustainable Omega-3 human health products, animal nutrition products, and biofuel feedstocks. 

The ReNew portfolio is comprised of four main product categories: ReNew Omega-3, ReNew Feed, ReNew Fuel , and ReNew Algae.
 
ReNew Omega-3  includes ReNew EPA and ReNew DHA, and enable producers to Cut Out The Middle Fish™ and supply renewable, more sustainable, and vegetarian omega-3 products without contributing to potential overfishing or exposure to fish-based pollutants such as mercury, dioxins, and PCBs.
 
ReNew Feed  leverages algae's ability to enhance the nutritional value of feed and provide an alternative, more sustainable, high-protein feed source for the aquaculture and animal feed markets. Multiple ReNew Feed feeding trials for finfish, shellfish, pigs, chickens, and cattle, among other species of farmed animals, have been ongoing since 2010 in the United States, Europe, and Asia.
 
ReNew Fuel evolved as an alternative to dependence on fossil fuels. According to Cellana, algae-based biocrude applications provide renewable, sustainable, and economic alternatives for transportation fuels, particularly jet fuels for commercial and military aircraft. ReNew Fuel is currently being tested by major energy companies, as well as by large-scale producers and refiners of petroleum-based fuels and biofuels from crop-based feedstocks.
 
ReNew Algae is grown from Cellana’s carefully selected microalgae strains and is available in bulk for customers to apply their own extraction technologies and develop customized solutions, as algal biomass consists of natural oils, proteins, and carbohydrates from which many valuable products can be derived for human nutrition, animal nutrition, and biofuel applications. The ReNew product line is derived from Cellana's scalable, sustainable, and patented ALDUO algae production technology. This technology, refined at Cellana's six-acre Kona Demonstration Facility on Hawaii's Big Island, has produced more than nine tons of algal biomass for commercial testing.
 
Cellana's production facilities preserve natural resources while maintaining a small carbon footprint, a small freshwater footprint, and a small land footprint. Cellana grows its algae photosynthetically -- powered by sunlight -- without dependence on sugar crops, which are required for competitors' fermentation-based technologies. Cellana's eco-sensitive facilities are unique in that they can be built on marginal land that neither supports land-based agriculture nor animal grazing; so they will not compete with food sources. And since Cellana's microalgae are grown in salt or brackish water, freshwater use is minimized, enabling Cellana to help preserve this resource.
 
Cellana is planning to establish off-take agreements for its ReNew line of products and then deploy multiple commercial facilities around the world to satisfy these off-take agreements. Samples are currently being shipped to potential customers in the animal nutrition and biofuel industries, with the Omega-3 product samples anticipated to be available for testing by potential customers in the second half of 2012.
 
"We plan to target the high-value nutraceutical market with our ReNew Omega-3 product line, which will enable Cellana to produce simultaneously ReNew Feed and ReNew Fuel products from the same algae at competitive prices within their respective markets," stated Martin Sabarsky, president and chief executive officer of Cellana. "Our biorefinery business model involves utilizing the whole algae to produce this spectrum of products economically without the need for a 'green' premium or a carbon credit."
 
"The ReNew Omega-3 line of products is the result of the most sustainable algae-based production technology on the planet,"Mr.  Sabarsky continued. "It's not fish. It's not fermentation. It's the future."