INVIA, New Berlin, WI has developed a new mental performance drink mix supplement featuring Cognizin citicoline – a branded form of the brain health nutrient, citicoline. The mix is available in two calorie-free flavors: mixed berry and tea lemonade. Relying on a simple and effective formula, the company said INVIA has improved participants' performance on tests of visual learning, reaction time, and processing speed. INVIA was developed by clinical neuropsychologist Dr. Robert Paul, PhD, ABPP-CN, in a quest to help improve his own concentration in today's increasingly busy and distracted world.
 
As a practicing clinical neuropsychologist, full professor and father, Dr. Paul found himself struggling to maintain optimal mental energy throughout long, busy and demanding days. "When I developed INVIA, I was looking for product that could elevate my performance as a professional, husband and father," recalled Dr. Paul. "INVIA's formula is based on clinical research – the industry's gold standard – because I wanted a product that I could use every day without compromising my health or integrity."
 
Key ingredient Cognizin citicoline has been shown to increase focus and attention in several published studies. In addition to vitamins E, B6 and B12, INVIA also contains a combination of caffeine and ornithine (an amino acid) that, in a study, resulted in more willingness to work, improved mood, and better concentration, compared to caffeine alone.
 
"Today more than ever before, our brains are overloaded from the constant external stimuli that surrounds us and creates barriers to our natural ability to focus, not to mention stress and daily responsibilities," continued Dr. Paul. "That's why INVIA has helped me regain my mental clarity by helping me focus harder when I need to, giving me back more time for family, and more time to recharge."