Lycored has unveiled a new interactive app, littleglow, designed to make wellness easy and accessible by delivering powerful mental, physical, and spiritual activities to your phone each week. As the latest initiative in Lycored's #rethinkbeautiful campaign, littleglow is a guide for breaking down barriers of self-doubt and building small, inspiring moments into ones daily life, the company said. The app reinforces the idea that beauty and wellness go hand in hand, and that making time for self-care allows is integral to health.
 
"True wellness isn't achieved overnight, it's an incredible lifelong journey that happens one small step at a time," shared Golan Raz, head of global health division at Lycored. "With the launch of littleglow, we are bringing vital, results-driven self-care to the digital age."
 
"We want to ignite self-discovery, empower healthful changes, and make mindfulness accessible to the masses," added Zev Ziegler, head of global brand & marketing (health) at Lycored.
 
Designed in partnership with Madwell, a Brooklyn-based creative agency, littleglow helps users redefine the personal beauty-meets-wellness narrative through a fresh slate of engaging exercises, known as ‘Pops of Positivity.’ Each Pop offers a different daily activity to nurture greater wellbeing, focusing on one of three categories: Mind, Body, and Spirit. Each category is equally balanced to deliver a holistic approach to beauty, health and happiness, and an understanding of how all contribute to wellness.
 
"I think wellness can often feel exclusive or intimidating to people. We wanted to flip that script and put more focus on the journey towards betterment versus the end result. Each Pop of Positivity is meant to push you a bit outside of your comfort zone so that little by little, day by day, you grow. It's the realization of the idea that 'every little step counts,” shared Laura Wasson, creative director at Madwell.
 
For more information, visit www.littleglowapp.com.