09.24.19
The plant-based Impossible Burger has made its retail debut in 27 outlets of Gelson’s Markets in Southern California, marking the first time the general public can buy the award-winning meat alternative at grocery stores.
The Impossible Burger is on menus in more than 17,000 restaurants, but home chefs have not had a chance to work with the Impossible Burger until now.
“Three years ago we introduced plant-based meat to top chefs in America’s most important restaurants. They consistently told us that the Impossible Burger blew them away,” said Impossible Foods’ CEO and Founder Patrick Brown. “We can’t wait for home cooks to experience the magic—whether using Impossible Burger in their family favorites or inventing new recipes that go viral.”
Throughout the fourth quarter and in early 2020, Impossible Foods will expand its retail presence by launching the Impossible Burger in industry-leading grocery stores in key regions. Impossible Foods will launch in additional grocery stores later this month, when the Impossible Burger makes its East Coast debut.
“Our first step into retail is a watershed moment in Impossible Foods’ history,” said Impossible Foods’ Senior Vice President Nick Halla, who oversees the company’s retail expansion. “We’re thrilled and humbled that our launch partners for this limited release are homegrown, beloved grocery stores with cult followings in their regions.”
The Impossible Burger is on menus in more than 17,000 restaurants, but home chefs have not had a chance to work with the Impossible Burger until now.
“Three years ago we introduced plant-based meat to top chefs in America’s most important restaurants. They consistently told us that the Impossible Burger blew them away,” said Impossible Foods’ CEO and Founder Patrick Brown. “We can’t wait for home cooks to experience the magic—whether using Impossible Burger in their family favorites or inventing new recipes that go viral.”
Throughout the fourth quarter and in early 2020, Impossible Foods will expand its retail presence by launching the Impossible Burger in industry-leading grocery stores in key regions. Impossible Foods will launch in additional grocery stores later this month, when the Impossible Burger makes its East Coast debut.
“Our first step into retail is a watershed moment in Impossible Foods’ history,” said Impossible Foods’ Senior Vice President Nick Halla, who oversees the company’s retail expansion. “We’re thrilled and humbled that our launch partners for this limited release are homegrown, beloved grocery stores with cult followings in their regions.”
