Mike Montemarano, Associate Editor 06.02.21
A global industry survey report conducted by Bangalore, India-based ideas-to-commercialization platform Nutrify Today in collaboration with the consumer research company Baker Dillon Group found that among nutrition industry leaders based in the U.S., Israel, Switzerland, Singapore, India, Hong Kong, and Japan, there is a growing optimism surrounding the latest technological advancements in nutrition.
26% of survey respondents said, for example, that tech advancements made possible in collaboration with the medical tech industry will enable a more personalized approach toward nutrition via the use of more accurate testing devices. 12% of industry respondents also agreed that it would be possible to profile individuals and provide specific dosages and ingredients as per their requirements – the preparation of food based on biochemical markers and nutritional needs at any given time may be achievable through a convergence of robotics and 3D printing, Nutrify Today said.
Based on the survey, the company anticipates that artificial intelligence will play a pivotal role in the nutraceuticals industry as well, with 15% of industry leaders agreeing that a food matrix will one day be employed and designed by the industry to fit individual needs using data and algorithms.
“Automated personalized nutrition where artificial intelligence will manage the nutrient needs and the source of ingredients will evolve into sustainable methodologies using biotech,” Amit Srivastava, chief catalyst and founder of Nutrify Today, said. Srivastava, who founded Nutrify Today in February 2020, said that the nutraceuticals industry will look significantly different than it does today, and that a purpose of founding Nutrify Today has been to empower those who engage in responsible nutrition business. “There are already early-stage entrants who are working on Nutra-tech,” Srivastava continued. “Nutraceuticals of the future will be a multi-disciplinary function of science which will drive personalized precision nutrition into the habits of individuals rather than individuals changing habits to adopt something new.”
The survey also revealed global optimism about India’s role in the progression of nutraceuticals tech, and the overall industry in the future. Around 24% of respondents said that they believe India will lead in innovation, second only to the united states, Nutrify Today said, pointing to the emergence of phyto-ingredient fingerprinting from 52 agro-climatic zones, the strengths of the Indian IT industry, and a convergence of medtech companies such as Biovalley Incubation Council and AMTZ, which will drive the convergence of nutrition and medtech.
“In a complex environment with opportunity and challenges, it’s often the new generation of startups that drive innovation and the same is evident from all emerging success stories across the world,” Srivastava said. “Tech nutra will be an innovation driven by startups and eventually there will be large nutrition conglomerates who will enter this segment by way of merger and acquisition.”
Mike Montemarano has been the Associate Editor of Nutraceuticals World since February 2020. He can be reached at mmontemarano@rodmanmedia.com.
26% of survey respondents said, for example, that tech advancements made possible in collaboration with the medical tech industry will enable a more personalized approach toward nutrition via the use of more accurate testing devices. 12% of industry respondents also agreed that it would be possible to profile individuals and provide specific dosages and ingredients as per their requirements – the preparation of food based on biochemical markers and nutritional needs at any given time may be achievable through a convergence of robotics and 3D printing, Nutrify Today said.
Based on the survey, the company anticipates that artificial intelligence will play a pivotal role in the nutraceuticals industry as well, with 15% of industry leaders agreeing that a food matrix will one day be employed and designed by the industry to fit individual needs using data and algorithms.
“Automated personalized nutrition where artificial intelligence will manage the nutrient needs and the source of ingredients will evolve into sustainable methodologies using biotech,” Amit Srivastava, chief catalyst and founder of Nutrify Today, said. Srivastava, who founded Nutrify Today in February 2020, said that the nutraceuticals industry will look significantly different than it does today, and that a purpose of founding Nutrify Today has been to empower those who engage in responsible nutrition business. “There are already early-stage entrants who are working on Nutra-tech,” Srivastava continued. “Nutraceuticals of the future will be a multi-disciplinary function of science which will drive personalized precision nutrition into the habits of individuals rather than individuals changing habits to adopt something new.”
The survey also revealed global optimism about India’s role in the progression of nutraceuticals tech, and the overall industry in the future. Around 24% of respondents said that they believe India will lead in innovation, second only to the united states, Nutrify Today said, pointing to the emergence of phyto-ingredient fingerprinting from 52 agro-climatic zones, the strengths of the Indian IT industry, and a convergence of medtech companies such as Biovalley Incubation Council and AMTZ, which will drive the convergence of nutrition and medtech.
“In a complex environment with opportunity and challenges, it’s often the new generation of startups that drive innovation and the same is evident from all emerging success stories across the world,” Srivastava said. “Tech nutra will be an innovation driven by startups and eventually there will be large nutrition conglomerates who will enter this segment by way of merger and acquisition.”
Mike Montemarano has been the Associate Editor of Nutraceuticals World since February 2020. He can be reached at mmontemarano@rodmanmedia.com.
