09.13.22
Wellful, Inc. is the new name of the parent company of Nutrisystem and Adaptive Health, which merged in 2021 to form a single direct-to-consumer and omnichannel health and wellness company.
Wellful’s portfolio of wellness brands includes Nutrisystem, a direct-to-consumer meal service for weight management, and men’s health brand Nugenix. The company’s portfolio also includes other brands such as Instaflex, Super Beta Prostate, Peptiva, and Dr. Sinatra to support joint, digestive, prostate, and cardiac health, respectively. Each business will continue to operate under respective brand identities.
“We are thrilled to announce our new corporate name, which reflects our mission of enabling consumers to achieve their health and wellness objectives through clinically studied solutions,” said Brandon Adcock, chief executive officer of Wellful. “Our brands provide the products of choice for consumers who want control over their well-being, and we are proud to empower customers everywhere to live healthier and more active lives.”
“The combination of Nutrisystem and Adaptive Health has helped each business better support customers with a comprehensive assortment of vitamins and supplements, as well as premium healthy eating programs,” said Steve Mikulak, president of Nutrisystem. “Under the Wellful umbrella, we will continue to go to market with a comprehensive suite of weight management and condition-specific therapies, and give consumers a truly integrated approach to achieving their health and wellness goals.”
“We created the Wellful platform last year to capitalize on growing consumer demand for science-backed, non-pharmaceutical health and wellness solutions,” said Andrew Rosen, managing partner of Kainos Capital, Wellful’s majority shareholder. “Since then, Wellful has made tremendous progress towards helping people live healthier lives, including launching over 30 new products, integrating onto a singular technology platform, and leveraging our combined product portfolio to better service the full spectrum of our customers’ wellness needs. We look forward to further enhancing Wellful’s operations and expanding its product offering through innovation and complementary acquisitions, one of which we just completed in the last 45 days.”
Wellful’s portfolio of wellness brands includes Nutrisystem, a direct-to-consumer meal service for weight management, and men’s health brand Nugenix. The company’s portfolio also includes other brands such as Instaflex, Super Beta Prostate, Peptiva, and Dr. Sinatra to support joint, digestive, prostate, and cardiac health, respectively. Each business will continue to operate under respective brand identities.
“We are thrilled to announce our new corporate name, which reflects our mission of enabling consumers to achieve their health and wellness objectives through clinically studied solutions,” said Brandon Adcock, chief executive officer of Wellful. “Our brands provide the products of choice for consumers who want control over their well-being, and we are proud to empower customers everywhere to live healthier and more active lives.”
“The combination of Nutrisystem and Adaptive Health has helped each business better support customers with a comprehensive assortment of vitamins and supplements, as well as premium healthy eating programs,” said Steve Mikulak, president of Nutrisystem. “Under the Wellful umbrella, we will continue to go to market with a comprehensive suite of weight management and condition-specific therapies, and give consumers a truly integrated approach to achieving their health and wellness goals.”
“We created the Wellful platform last year to capitalize on growing consumer demand for science-backed, non-pharmaceutical health and wellness solutions,” said Andrew Rosen, managing partner of Kainos Capital, Wellful’s majority shareholder. “Since then, Wellful has made tremendous progress towards helping people live healthier lives, including launching over 30 new products, integrating onto a singular technology platform, and leveraging our combined product portfolio to better service the full spectrum of our customers’ wellness needs. We look forward to further enhancing Wellful’s operations and expanding its product offering through innovation and complementary acquisitions, one of which we just completed in the last 45 days.”
