• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Top Company
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Top Company
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Cognitive Health Performance for Today, and Clarity Over a Lifetime

    Segmenting the Sports and Active Nutrition Market for Everyday and Elite Athletes

    Key Trends in Functional Foods for 2025

    The Importance of Being Responsible — Let Me Count the Ways ...

    Taking the Edge Off, Naturally: Stress Supplements See Mainstream Adoption
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Gattefossé Opens New Facilities in Mumbai, India

    TSI Group Unveils myHMB + Vitamin D Logo

    Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024

    Baker Dillon Group Enters Into Affiliation with Japan-Based PTG, Inc.

    AIDP Expands R&D Department with Promotions and Hires
    Exclusives
    Top Companies
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    TSI Group Unveils myHMB + Vitamin D Logo

    Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024

    Ashwagandha Extract Associated with Lower Stress, Cortisol Levels

    CV Sciences to Acquire Extract Labs

    Condition-Specific, Personalized, Performance-Driven Supplements Top the Charts
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Gattefossé Opens New Facilities in Mumbai, India

    TSI Group Unveils myHMB + Vitamin D Logo

    Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024

    Baker Dillon Group Enters Into Affiliation with Japan-Based PTG, Inc.

    AIDP Expands R&D Department with Promotions and Hires
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    TSI Group Unveils myHMB + Vitamin D Logo

    Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024

    Ashwagandha Extract Associated with Lower Stress, Cortisol Levels

    Many Prenatal Supplements Lack Essential Nutrients, Contain Heavy Metals: Study

    Condition-Specific, Personalized, Performance-Driven Supplements Top the Charts
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Kaneka Nutrients

    PLT Health Solutions

    Sabinsa Corporation

    Saanroo

    FutureCeuticals, Inc.
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Kaneka Nutrients

    PLT Health Solutions

    Sabinsa Corporation

    Saanroo

    FutureCeuticals, Inc.
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Top Companies
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Live From Shows

    NOW to Celebrate 50th Anniversary with Special Events, Product Introductions

    Company debuting new NOW Sports labels for product line that's third-party tested for banned substances.

    Related CONTENT
    • Traditional Medicinals Appoints Joe Stanziano as New CEO
    • CRN Appoints Ed Wyszumiala as Director of Membership Development
    • PLT Health Solutions
    • CRN to Commemorate 50th Anniversary at ‘Science In Session,’ ‘Now New Next’ Events
    • Podcast: Steve Mister on Regulatory Concerns, the Drug Exclusion Clause in DSHEA, and FTC Warnings on Health Claims
    03.05.18
    Booth 3804
     
    NOW, the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel, is celebrating its 50th anniversary throughout 2018 including a series of special activities at Expo West.
     
    NOW will be offering up to 40% off on select items, free samples and special giveaways including NOW 50th anniversary baseball jerseys and commemorative bags in their main Booth 3804. Retailers who place an order can “Spin the Wheel” for a chance to win prizes including free NOW product and gift cards. Kelly LeVeque, holistic nutritionist and author of best-selling book "Body Love" (Harper Collins, 2017) will be in the booth for a free book signing on Saturday from 2 to 3 pm. Cake will be served Friday and Saturday at 3 pm.

    Everyone knows NOW is the industry’s largest family-owned brand, and at Expo West some of the Richard family owners will be in the booth, looking forward to greeting customers.

    The company is updating NOW Sports packaging to new silver labels, with the first lots making their debut at the show. The entire NOW Sports line is undergoing third-party certification for detection of banned substances, as an addition to NOW’s already robust quality and testing practices to additionally ensure product purity.

    Some of the new products NOW will be introducing at Expo West include:
     
    Sports:
    2 oz. Liquid Carnitine - in the new silver label
    Sustained Release L-Citrulline
     
    Personal Care:
    Ultrasonic Glass Swirl USB Essential Oil Diffuser
    Organic Castor Oil, 8 oz.
    Organic Grape Seed Oil, 8 oz.
     
    Foods:
    Coconut Water Slender Sticks
    Organic Liquid Monk Fruit
     
    Supplements:
    Astaxanthin 4 mg made with Organic Algae
    Mega D-3 & MK-7

    The food Booth 1615 will feature NOW's extensive line of natural sweeteners, including new Organic Liquid Monk Fruit, Coconut Water Slender Sticks, and the new package design for NOW's entire BetterStevia line.
     
    Related Searches
    • Health
    • algae
    • grape seed
    • Organic
    Suggested For You
    Traditional Medicinals Appoints Joe Stanziano as New CEO Traditional Medicinals Appoints Joe Stanziano as New CEO
    CRN Appoints Ed Wyszumiala as Director of Membership Development CRN Appoints Ed Wyszumiala as Director of Membership Development
    PLT Health Solutions PLT Health Solutions
    CRN to Commemorate 50th Anniversary at ‘Science In Session,’ ‘Now New Next’ Events CRN to Commemorate 50th Anniversary at ‘Science In Session,’ ‘Now New Next’ Events
    Podcast: Steve Mister on Regulatory Concerns, the Drug Exclusion Clause in DSHEA, and FTC Warnings on Health Claims Podcast: Steve Mister on Regulatory Concerns, the Drug Exclusion Clause in DSHEA, and FTC Warnings on Health Claims
    Podcast: Erin Stokes, ND, on Natural Health Strategies and the Role for Dietary Supplements Podcast: Erin Stokes, ND, on Natural Health Strategies and the Role for Dietary Supplements
    Jon Benninger Receives 2017 ABC Mark Blumenthal Herbal Community Builder Award Jon Benninger Receives 2017 ABC Mark Blumenthal Herbal Community Builder Award
    HP Ingredients Launches Quantum IQ for Cognitive Health HP Ingredients Launches Quantum IQ for Cognitive Health
    Automation in Pharmaceutical Manufacturing Automation in Pharmaceutical Manufacturing
    Dick Griffin Named ABC Champion for 2017 Dick Griffin Named ABC Champion for 2017
    NOW Honored by National Association for Business Resources NOW Honored by National Association for Business Resources
    TricorBraun Acquires Leading Healthcare Packaging Company TricorBraun Acquires Leading Healthcare Packaging Company
    Reliability Reigns for Vitamin & Mineral Supplements Reliability Reigns for Vitamin & Mineral Supplements
    NOW Celebrates 50th Anniversary NOW Celebrates 50th Anniversary
    Nosco Acquires Knight Packing Group, Launches New Product Nosco Acquires Knight Packing Group, Launches New Product

    Related Content

    • Breaking News | Herbs & Botanicals | People News
      Traditional Medicinals Appoints Joe Stanziano as New CEO

      Traditional Medicinals Appoints Joe Stanziano as New CEO

      The seasoned CPG industry executive previously worked as senior VP and general manager of Smucker’s’ coffee division.
      08.01.24

    • Dietary Supplements
      CRN Appoints Ed Wyszumiala as Director of Membership Development

      CRN Appoints Ed Wyszumiala as Director of Membership Development

      Gretchen Powers, VP of marketing and membership experience, will now oversee CRN’s membership department.
      12.12.23

    • PLT Health Solutions

      PLT Health Solutions

      PLT Health Solutions is a trusted discoverer, developer, and marketer of high-quality, scientifically-supported ingredients that enhance health and functionality.
      Charlotte Yi, Marketing Manager 10.02.23


    • Breaking News | Dietary Supplements | Industry & Market News | Research
      CRN to Commemorate 50th Anniversary at ‘Science In Session,’ ‘Now New Next’ Events

      CRN to Commemorate 50th Anniversary at ‘Science In Session,’ ‘Now New Next’ Events

      The back-to-back nutritional science and business conferences will take place in Dana Point, CA October 3-6.
      07.25.23

    • Dietary Supplements | Healthcare Trends | Herbs & Botanicals | Minerals | Proteins, Peptides, Amino Acids | Quality & Safety | Regulations | Testing | Vitamins
      Podcast: Steve Mister on Regulatory Concerns, the Drug Exclusion Clause in DSHEA, and FTC Warnings on Health Claims

      Podcast: Steve Mister on Regulatory Concerns, the Drug Exclusion Clause in DSHEA, and FTC Warnings on Health Claims

      The Council for Responsible Nutrition's president and CEO also reflected on the association's 50th anniversary, its values, and priorities.
      Sean Moloughney, Editor 04.28.23

      Loading, Please Wait..
      Breaking News
      • Gattefossé Opens New Facilities in Mumbai, India
      • TSI Group Unveils myHMB + Vitamin D Logo
      • Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024
      • Baker Dillon Group Enters Into Affiliation with Japan-Based PTG, Inc.
      • AIDP Expands R&D Department with Promotions and Hires
      View Breaking News >
      CURRENT ISSUE

      October / November 2024

      • Segmenting the Sports and Active Nutrition Market for Everyday and Elite Athletes
      • Key Trends in Functional Foods for 2025
      • Cognitive Health Performance for Today, and Clarity Over a Lifetime
      • The Importance of Being Responsible — Let Me Count the Ways ...
      • Plant Sterols: Natural, Effective, Part of Healthy Diets, but Underutilized in Cardiovascular Health

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Gattefossé Opens New Facilities in Mumbai, India
      TSI Group Unveils myHMB + Vitamin D Logo
      Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024
      Coatings World

      Latest Breaking News From Coatings World

      ChemQuest Appoints Three New Directors
      Chemetall Site in China Receives Recognition from Commitment to Sustainability
      RPM to Announce Fiscal 2025 Fourth-Quarter and Year-End Results on July 24, 2025
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      StimLabs's Umbilical Cord-Derived Wound Care Product Released in U.S.
      New Medical-Grade Bio-Based PVC Compounds Introduced
      Croívalve Reports 1st Tricuspid Coaptation Valve Implant in U.S. Feasibility Study
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Neurocrine Bioscience’s CRENESSITY Becomes Commercially Available in the U.S.
      Roche's Parkinson's Disease Drug Misses Primary Endpoint
      PTC Therapeutics Submits Vantiquinone NDA to FDA
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Weekly Recap: Coty Sells SKKN, Henkel Recall, Awards, & More
      Rare Beauty to Host Pop-Up Event with Sephora UK
      Cloud Haircare Expands to Walmart Stores Nationwide
      Happi

      Latest Breaking News From Happi

      Cosmetify Names Nikkie de Jager the World’s Most Powerful Beauty Influencer
      Big Lips in the Small Wonder
      L’Oréal’s Bioprinted Skin & Dove’s Deodorant Launch
      Ink World

      Latest Breaking News From Ink World

      BCF Sponsors Parliamentary Event to Engage with Policymakers
      Weekly Recap: DIC Corporation, BASF, Toyo Printing Inks Top This Week’s Stories
      INX International Launches Innova Plus NCF Nitrocellulose-Free Inks
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Mexico's Flexopolis adds second Bobst flexo press
      Paramount Labels installs Rotatek Brava 450
      Esko teams with Bobst for smartGRAVURE System
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      HZ Green Pulp Begins Commercial Production of Dry Molded Fiber Coffee Lids in Malaysia
      Ontex Reports Lower Volumes
      Kimberly-Clark Releases Quarterly Results
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      David Thordarson Takes Charge of American Orthopaedic Foot & Ankle Society
      UPM Biomedicals Launches FibGel Injectable Nanocellulose Hydrogel for Medical Devices
      ONWARD Medical Attracts €50 Million in Capital
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: DuPont, SEMI, Sun Chemical Top This Week’s Stories
      ORNL’s 3D-Printed Metal Molds Poised to Accelerate US Auto Manufacturing
      SRI, NSIC are Catalyzing Corporate Innovation in Japan

      Copyright © 2026 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login