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    Live From Shows

    PLT to Showcase New Ingredients and Science at Vitafoods Europe

    Highlights will include the botanical specialist’s sleep, joint health, weight management, and cognitive support formulas.

    PLT to Showcase New Ingredients and Science at Vitafoods Europe
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    04.25.24
    Booth G141
     
    At Vitafoods Europe, PLT Health Solutions will launch Serezin Restorative Sleep + Pain Relief for the first time in Europe.
     
    In a randomized, double-blind, placebo-controlled clinical trial, users of Serezin saw improvements in sleep across a range of measures, such as time to fall asleep, reported sleep quality, ease of waking up, alertness, and mood. Users of Serezin also self-reported improvements in measures of pain during the day.
     
    The study, which took place over 4 weeks, evaluated either a placebo or 300 mg daily dose of Serezin in 60 healthy men and women between 40 and 70 years old, who reported disturbed sleep due to everyday aches and pains at baseline. The treatment group experienced 64% greater improvement in restorative sleep assessment scores, an 85% greater ability to fall asleep, based on assessments, and a 2.6-times greater reduction in nighttime discomfort than subjects taking a placebo.
     
    Serezin is a unique asset in the sleep ingredients market, said Steve Fink, VP of marketing for PLT Health Solutions. "Rather than making them drowsy, Serezin addresses the issue of nighttime aches and pains that prevent people from getting good sleep. Clinical data shows that it helps us achieve what’s known as ‘restorative sleep’, giving us the experience of a good night’s rest. At PLT, we're very excited to be introducing Serezin to the European market after more than three years in development with our partner Laila Nutraceuticals. We are proud of the strength of our clinical data to support messaging related to these consumer needs,” Fink said.
     
    The company will also highlight new clinical studies on its ingredients in the joint health, cognitive performance, and weight management arenas.
     
    AprèsFlex 5-day joint support was evidenced in a 6-month study to support joint space improvement and markers of cartilage preservation and protection.
     
    Slendacor Weight Management Complex has been evidenced to increase resting metabolic rate, thermogenic effects, and calorie burning, among other metabolic improvements, and has been granted a patent based on the new clinical data.
     
    Nutricog Cognitive Performance Complex was linked to improvements in multiple aspects of cognitive performance in a 2023 study, including faster learning, improved attention, better memory, and reduced distractibility.
     
    Vitafoods Europe is an important opportunity for PLT to share its new ingredients, science, and ideas with the European and global community, said Rodolphe Hang, business development director of EMEA at PLT.
     
    “Every year, PLT introduces new ingredients that are compliant in EU and global markets,” he said. “But we are also investing in a range of resources that allow us to be a product development partner with consumer products companies. At Vitafoods 2024, we want the opportunity to share these developments with attendees.”
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