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    Live From Shows

    Virginia Dare to Bring Redesigned Booth to IFT

    Product samples will demonstrate company’s expertise in custom flavor configuration, taste improvement, beverage applications, wellness formulations, and more.

    Virginia Dare to Bring Redesigned Booth to IFT
    Photo courtesy of Virginia Dare
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    07.09.24

    Booth 1826

    Virginia Dare, a leading name in the flavor industry, will debut a modern redesign of its booth that mirrors the company's new state-of-the-art headquarters in Carteret, NJ.

    Virginia Dare has also recently updated its website that earned a Gold Winner Hermes Creative Award.

    "We're thrilled to showcase our new booth design, which reflects the evolution of Virginia Dare and our dedication to being a flavor-first innovator,” said Philip Caputo, marketing and consumer insights manager at Virginia Dare. “Our new facility has significantly expanded our capabilities, and we can't wait to give visitors a taste of what we can achieve together."

    IFT FIRST attendees will have the opportunity to sample products that demonstrate Virginia Dare's expertise in custom flavor configuration, taste improvement, beverage applications, wellness formulations, and functional delivery innovation.

    • RTD Plant-Based Functional Coffee Latte
    • RTD Huckleberry Bramble Ginless Cocktail
    • RTD Calamansi Green Tea Hydration Beverage
    • RTM Caramel Apple Crumble Protein Shake
    • RTE Watermelon Margarita Pixy Stick
    • Blood Orange Yuze Ceramide Gummy

    These samples include some of the latest trends in flavor. From fortified functional beverages to fruity mocktails, this is just a sneak peek at the expanded capabilities of Virginia Dare's new facility, focused on improving sensory experiences and driving another century of innovation.

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      Breaking News
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      • Segmenting the Sports and Active Nutrition Market for Everyday and Elite Athletes
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