Rebecca Wright07.01.09
The Greeks and Arabs offer a rich history in philosophy and religion, but what many people may not realize is the extent to which these groups have contributed to the development of modern medicine.
Not many consumers in North America are familiar with Greek-Arabic traditional medicine, but that may all change through the massive efforts of a company called Sprunk-Jansen, which is intent on bringing information about the benefits of these modalities to a wider audience in the U.S. and around the world.
Sprunk-Jansen is an international manufacturer and marketer of botanical remedies representing the Greek-Arab concept of healing. This long-standing tradition is known as a rich source of medical and herbal wisdom, being the original basis of European herbalism and of modern pharmaceutical medicine.
The company was founded by a former pharmaceutical executive, Erik Sprunk-Jansen, who believes that pluralistic medical modalities offer tremendous value and advantages in restoring health and wellness above and beyond sole conventional treatment.
During his tenure as a pharmaceutical executive at Lundbeck A/S, Mr. Sprunk-Jansen became fascinated with Greek-Arab traditional medicine, which is still largely in use today. When he decided to form his own company in Copenhagen, Denmark, in 2003 he looked beyond sales and marketing to form the foundation of his new company.
With a firm focus on efficacy, the company immediately set itself apart using strict practices similar to those applied in the pharmaceutical industry. In fact, according to the company, each herbal remedy it develops has been validated by research and comprehensively tested. And all of the products combine the best of Greek-Arab tradition with modern sophisticated research.
Mr. Sprunk-Jansen and the leadership team do not subscribe to the damaging "us versus them" mentality, but are devoted to providing effective systemic and conditional support. Further, the striking butterfly graphics on its packaging signals naturalness, like all of Sprunk-Jansen products, because the butterfly thrives in natural surroundings that are pure and fresh.
While working with experts throughout the world, the company's line of products is the result of a peaceful collaboration between Jewish and Arab herbalists and researchers. With major production facilities and partner research laboratories in Israel, Sprunk-Jansen S/A has expanded worldwide with defined home markets in Baltic nations and the U.S., and is currently negotiating with potential distributor partners in the U.K., Germany and Turkey.
Practiced primarily in the Middle East, the origin of what is known as Greek-Arabic medicine lies in the Greek medicine of Dioscorides and Galen and grew exponentially during the rise of the Persian Empire between the 7th and 13th centuries, where intellectualism, spiritualism, politics and science all were cultivated and forwarded by its society. For example, as early as the 9th century, pharmacy became a distinctly independent discipline, according to Sprunk-Jansen.
Greek-Arabic medicine is similar to that of other classic vitalistic modalities of medicine such as Traditional Chinese Medicine (TCM), which speaks of wind, heat, meridians and qi. In the Greek-Arabic modality, practitioners and pharmacists work with the four fluids of life-heat, cold, moisture and dryness.
"Although its roots and practice are ancient, [we have] spent several years delving through research, both modern and historical, to provide a basis for formulation of products that have modern relevance, and thus, wide appeal," the company says.
To satisfy both tradition and the health needs of consumers today, Sprunk-Jansen groups its products into three categories: first aid (Anusalve, Red Dry Skin, Spotless), love life (Masculine, Feminine) and metabolic syndrome (GlucoLevel, WeighLevel, Cholesterol Level).
It is hard to report exactly which products are more popular, as these are formulated for specific conditions. But by sheer volume of affectations, Sprunk-Jansen believes sales are more voluminous with the Metabolic Syndrome products as they address issues and concerns of weight, blood sugar regulation and cardiovascular health, which are the most prominent health issues facing consumers around the globe today.
Not many consumers in North America are familiar with Greek-Arabic traditional medicine, but that may all change through the massive efforts of a company called Sprunk-Jansen, which is intent on bringing information about the benefits of these modalities to a wider audience in the U.S. and around the world.
Sprunk-Jansen is an international manufacturer and marketer of botanical remedies representing the Greek-Arab concept of healing. This long-standing tradition is known as a rich source of medical and herbal wisdom, being the original basis of European herbalism and of modern pharmaceutical medicine.
The company was founded by a former pharmaceutical executive, Erik Sprunk-Jansen, who believes that pluralistic medical modalities offer tremendous value and advantages in restoring health and wellness above and beyond sole conventional treatment.
During his tenure as a pharmaceutical executive at Lundbeck A/S, Mr. Sprunk-Jansen became fascinated with Greek-Arab traditional medicine, which is still largely in use today. When he decided to form his own company in Copenhagen, Denmark, in 2003 he looked beyond sales and marketing to form the foundation of his new company.
With a firm focus on efficacy, the company immediately set itself apart using strict practices similar to those applied in the pharmaceutical industry. In fact, according to the company, each herbal remedy it develops has been validated by research and comprehensively tested. And all of the products combine the best of Greek-Arab tradition with modern sophisticated research.
Mr. Sprunk-Jansen and the leadership team do not subscribe to the damaging "us versus them" mentality, but are devoted to providing effective systemic and conditional support. Further, the striking butterfly graphics on its packaging signals naturalness, like all of Sprunk-Jansen products, because the butterfly thrives in natural surroundings that are pure and fresh.
While working with experts throughout the world, the company's line of products is the result of a peaceful collaboration between Jewish and Arab herbalists and researchers. With major production facilities and partner research laboratories in Israel, Sprunk-Jansen S/A has expanded worldwide with defined home markets in Baltic nations and the U.S., and is currently negotiating with potential distributor partners in the U.K., Germany and Turkey.
The Roots of Greek-Arabic Medicine
Practiced primarily in the Middle East, the origin of what is known as Greek-Arabic medicine lies in the Greek medicine of Dioscorides and Galen and grew exponentially during the rise of the Persian Empire between the 7th and 13th centuries, where intellectualism, spiritualism, politics and science all were cultivated and forwarded by its society. For example, as early as the 9th century, pharmacy became a distinctly independent discipline, according to Sprunk-Jansen.
Greek-Arabic medicine is similar to that of other classic vitalistic modalities of medicine such as Traditional Chinese Medicine (TCM), which speaks of wind, heat, meridians and qi. In the Greek-Arabic modality, practitioners and pharmacists work with the four fluids of life-heat, cold, moisture and dryness.
"Although its roots and practice are ancient, [we have] spent several years delving through research, both modern and historical, to provide a basis for formulation of products that have modern relevance, and thus, wide appeal," the company says.
To satisfy both tradition and the health needs of consumers today, Sprunk-Jansen groups its products into three categories: first aid (Anusalve, Red Dry Skin, Spotless), love life (Masculine, Feminine) and metabolic syndrome (GlucoLevel, WeighLevel, Cholesterol Level).
It is hard to report exactly which products are more popular, as these are formulated for specific conditions. But by sheer volume of affectations, Sprunk-Jansen believes sales are more voluminous with the Metabolic Syndrome products as they address issues and concerns of weight, blood sugar regulation and cardiovascular health, which are the most prominent health issues facing consumers around the globe today.
