Traditionally, consumers and marketers have focused on cognitive health at either end of the life span—brain development in the pre-natal and early childhood stages, and then maintaining mental sharpness and memory in the senior years. But supporting brain health and sustaining cognitive function is a lifelong endeavor.

Today, brands are recognizing needs along the entire age spectrum, and have been developing solutions for a range of health goals that relate to cognitive function and performance. From gamers, who need to maintain intense focus and concentration for long durations, to working parents trying to stay sharp (and manage stress), to Gen Xers and Boomers who are focused on preserving mental faculties, there are many opportunities to reach more consumers and improve public health.

In this podcast, two experts from Kyowa Hakko discussed important topics in the brain health market. Elyse Lovett, senior marketing manager at Kyowa Hakko, reviewed the range of consumer health needs under the cognitive health umbrella, product innovation and delivery trends, and much more.

Danielle Citrolo, director of scientific and regulatory affairs, also presented new research on Kyowa Hakko’s Cognizin brand of citicoline that demonstrated a significant benefit for memory in older healthy adults with age-related memory loss. She also reviewed how citicoline works to improve brain health and assessed the state of cognitive health research today and what to expect in the future.