12.01.06
Natrol Picks Up Brands & Enters Agreement
Natrol, Inc., Chatsworth, CA, has licensed U.S. rights to the Promensil and Trinovin brands from Novogen Limited, Stamford, CT. The Promensil and Trinovin brands are dietary supplements based on red clover isoflavones that are designed to meet specific health needs of aging adults. Promensil has been clinically shown to relieve menopausal symptoms, including hot flashes and night sweats, and maintain bone and heart health, while Trinovin helps maintain prostate and urinary health. Natrol will capitalize on its strengths in operations, marketing, sales and distribution to build upon the market presence already established for these brands.
The company has also acquired the Nu Hair and Shen Min brands from Biotech Corporation, which is based in Connecticut. These brands are number one nationally within the men’s and women’s hair growth category for natural products. Nu Hair products include hair regrowth tablets for men and women, as well as topical products, such as Thinning Hair Serum and Thickening Shampoo. The Shen Min brand consists of a similar line of products.
Lastly, Natrol has entered into an exclusive manufacturing and distribution arrangement with H57 Nutrition, Nutley, NJ, for Original South African H57 Hoodia. “We are delighted with this exclusive arrangement involving H57 Hoodia,” said Wayne Bos, Natrol’s president and CEO. “This arrangement will strengthen our presence in one of the biggest categories, weight control, and enable Natrol to develop broader and deeper-penetrating marketing programs.”
Natrol, Inc., Chatsworth, CA, has licensed U.S. rights to the Promensil and Trinovin brands from Novogen Limited, Stamford, CT. The Promensil and Trinovin brands are dietary supplements based on red clover isoflavones that are designed to meet specific health needs of aging adults. Promensil has been clinically shown to relieve menopausal symptoms, including hot flashes and night sweats, and maintain bone and heart health, while Trinovin helps maintain prostate and urinary health. Natrol will capitalize on its strengths in operations, marketing, sales and distribution to build upon the market presence already established for these brands.
The company has also acquired the Nu Hair and Shen Min brands from Biotech Corporation, which is based in Connecticut. These brands are number one nationally within the men’s and women’s hair growth category for natural products. Nu Hair products include hair regrowth tablets for men and women, as well as topical products, such as Thinning Hair Serum and Thickening Shampoo. The Shen Min brand consists of a similar line of products.
Lastly, Natrol has entered into an exclusive manufacturing and distribution arrangement with H57 Nutrition, Nutley, NJ, for Original South African H57 Hoodia. “We are delighted with this exclusive arrangement involving H57 Hoodia,” said Wayne Bos, Natrol’s president and CEO. “This arrangement will strengthen our presence in one of the biggest categories, weight control, and enable Natrol to develop broader and deeper-penetrating marketing programs.”
