Rebecca Wright03.01.10
In the March issue, there is a lot of valuable market information that will yield a tremendous amount of power for those who use it wisely. Let’s start with our antioxidant coverage. Alan Richman, a frequent contributor to Nutraceuticals World, provides one of the most comprehensive pieces on antioxidants we’ve ever published. His detailed discussion of antioxidant ingredients and products is well worth the read. Also worth examining is our annual antioxidant directory, which follows the story. If you are interested in putting together a unique, science-based antioxidant formulation, this should be your first stop for ingredient prospecting.
But our coverage of antioxidants doesn’t stop there. Industry expert Liz Sloan flexes her marketing muscles this month through her unique “TrendSense” analysis of antioxidants and their health benefits. She says antioxidants have never been more powerful, and she can prove it. “According to Sloan Trends’ TrendSense model, market interest in antioxidants overall—and supporting medical research activity—show little signs of slowing down,” she said, “despite some recent negative publicity.” She highlights the role antioxidants play in “quenching free radicals” as well as in skin health and anti-aging as ripe market opportunities.
Each month, Liz puts together a TrendSense analysis exclusively for Nutraceuticals World. She has been on board with us since last October, providing important information on specific slices of different markets—from sarcopenia to marine nutraceuticals to kids’ heart health. For the future, her market analysis and unique data models will not only be available in print, but also on our website. Coming soon, look for the TrendSense section on www.nutraceuticalsworld.com.
Speaking of our website, that’s where we continue our antioxidant coverage in March, with an online exclusive devoted to the ORAC (Oxygen Radical Absorbance Capacity) testing debate. In this article, Alan goes beneath the surface of antioxidants to see what industry experts have to say about the evolution of this testing method.
Besides this story, there are many others you don’t want to miss at www.nutraceuticalsworld.com. Throughout the last several months our staff has worked extremely hard to build our content offerings on the web. The result is a fully searchable database and archive of news items, articles, columns, departments, editorials, online exclusives and directories that go back more than 10 years.
Our goal is to put the power back in your hands. Information has become the currency that rules our world. Without it we are indeed intellectually destitute.
But our coverage of antioxidants doesn’t stop there. Industry expert Liz Sloan flexes her marketing muscles this month through her unique “TrendSense” analysis of antioxidants and their health benefits. She says antioxidants have never been more powerful, and she can prove it. “According to Sloan Trends’ TrendSense model, market interest in antioxidants overall—and supporting medical research activity—show little signs of slowing down,” she said, “despite some recent negative publicity.” She highlights the role antioxidants play in “quenching free radicals” as well as in skin health and anti-aging as ripe market opportunities.
Each month, Liz puts together a TrendSense analysis exclusively for Nutraceuticals World. She has been on board with us since last October, providing important information on specific slices of different markets—from sarcopenia to marine nutraceuticals to kids’ heart health. For the future, her market analysis and unique data models will not only be available in print, but also on our website. Coming soon, look for the TrendSense section on www.nutraceuticalsworld.com.
Speaking of our website, that’s where we continue our antioxidant coverage in March, with an online exclusive devoted to the ORAC (Oxygen Radical Absorbance Capacity) testing debate. In this article, Alan goes beneath the surface of antioxidants to see what industry experts have to say about the evolution of this testing method.
Besides this story, there are many others you don’t want to miss at www.nutraceuticalsworld.com. Throughout the last several months our staff has worked extremely hard to build our content offerings on the web. The result is a fully searchable database and archive of news items, articles, columns, departments, editorials, online exclusives and directories that go back more than 10 years.
Our goal is to put the power back in your hands. Information has become the currency that rules our world. Without it we are indeed intellectually destitute.
