06.04.13
Chef Suzy Singh, FOX’s “MasterChef” Season 2 Finalist, has joined NOW Foods,Bloomingdale, IL, as the new R&D corporate chef to help drive NOW Real Food development. Chef Singh will help bring natural product awareness to the broader wellness-seeking consumer community as well as developing recipes and new product concepts around a brand new, allergy-friendly and gluten-free line of grains, flours and baking products, Living Now.
“We’re having a lot of fun with NOW’s renewed focus on healthy foods,” said David Rosenberg, NOW’s food category manager. “Bringing in a chef of Suzy’s caliber to find creative ways to show people how to eat healthy, delicious food, even if they have allergy limitations, is part of our campaign to make NOW’s food products as ubiquitous as NOW’s best selling supplements.”
Known as “The Spicy Chef,” Chef Singh was most recently recognized for making it to the Top 4 in FOX’s “Masterchef” Season 2 (2011-2012). While cooking has always been a passion of hers, it hasn’t always been her profession. In fact, as a first generation South Asian (Punjabi, Sikh), she practiced in the field of neurosurgery as a neural engineer before making the switch to follow what she loved.
In July 2010, Chef Singh enrolled at Le Cordon Bleu Chicago and earned her certificate in Culinary Arts. Since then, she has held a variety of culinary roles, including serving as a spokesperson for Le Cordon Bleu Culinary School, leading research and development for Kulfi & Company (a start-up frozen ice cream company) and founding Suzy Samosas Food Truck, the first South Asian collaborative food truck in Chicago. She also served as a culinary director to Chicagoland restaurants in fast casual, casual and upscale dining. Chef Singh had a South Asian-inspired food tent at Lollapalooza 2012, attracting more than a hundred thousand consumers attending that renowned music festival.
Chef Singh has been featured in a variety of national and local media, including Better TV, WGN, NBC, FOX, A Taste of New York, eHow.com, Kenmore Kitchen and Good Day New York.
“My goal at NOW Foods is to make it easy for people to make natural products a great-tasting part of their everyday diet,” said Chef Singh. “I find that people can often be intimidated to cook with healthier products, or don’t know how to easily incorporate them into a daily diet, so I’m excited to show them the possibilities, especially with the current NOW line of products that includes natural sugar substitute BetterStevia.”
“We’re having a lot of fun with NOW’s renewed focus on healthy foods,” said David Rosenberg, NOW’s food category manager. “Bringing in a chef of Suzy’s caliber to find creative ways to show people how to eat healthy, delicious food, even if they have allergy limitations, is part of our campaign to make NOW’s food products as ubiquitous as NOW’s best selling supplements.”
Known as “The Spicy Chef,” Chef Singh was most recently recognized for making it to the Top 4 in FOX’s “Masterchef” Season 2 (2011-2012). While cooking has always been a passion of hers, it hasn’t always been her profession. In fact, as a first generation South Asian (Punjabi, Sikh), she practiced in the field of neurosurgery as a neural engineer before making the switch to follow what she loved.
In July 2010, Chef Singh enrolled at Le Cordon Bleu Chicago and earned her certificate in Culinary Arts. Since then, she has held a variety of culinary roles, including serving as a spokesperson for Le Cordon Bleu Culinary School, leading research and development for Kulfi & Company (a start-up frozen ice cream company) and founding Suzy Samosas Food Truck, the first South Asian collaborative food truck in Chicago. She also served as a culinary director to Chicagoland restaurants in fast casual, casual and upscale dining. Chef Singh had a South Asian-inspired food tent at Lollapalooza 2012, attracting more than a hundred thousand consumers attending that renowned music festival.
Chef Singh has been featured in a variety of national and local media, including Better TV, WGN, NBC, FOX, A Taste of New York, eHow.com, Kenmore Kitchen and Good Day New York.
“My goal at NOW Foods is to make it easy for people to make natural products a great-tasting part of their everyday diet,” said Chef Singh. “I find that people can often be intimidated to cook with healthier products, or don’t know how to easily incorporate them into a daily diet, so I’m excited to show them the possibilities, especially with the current NOW line of products that includes natural sugar substitute BetterStevia.”
