07.29.13
The public relations and marketing agency The Shelton Group, Chicago, IL, has launched a social media service for natural products retailers to develop and maintain engaging Facebook and Twitter sites.
The new service, Organic Social Club, aims to provides a way for retailers to create social sites that engage consumers while not relying solely on product promotions for their social content.
“Simply posting sales pitches in a news feed is the fastest way to lose your audience, but posting interesting and engaging information that inspires followers to interact creates consumer loyalty. Large natural products brands have figured this out and have grown successful social media sites by sharing on-topic content from across the web, while occasionally promoting their products,” said Suzanne Shelton, president, The Shelton Group. “We help retailers build the same robust social media programs as the large brands, but in a way that fits the time and budget constraints many stores face when running a social media program.”
The service employs content editors specializing in the natural health space to find shareable social media content from across the web. Each week, The Organic Social Club provides retailers with photos, videos, recipes and natural health articles gathered from trusted sources, along with suggested lead-ins to personalize the content. Retailers browse the selections and share the content they select on their Facebook or Twitter page with one-click, cutting the time they spend maintaining social sites from hours to minutes per week.
Organic Social Club also offers social media strategy and promotional plans to help retailers promote their stores and make social media a successful part of their overall marketing plans. For more information on the subscription-based service, visit http://www.organicsocialclub.com/.
The new service, Organic Social Club, aims to provides a way for retailers to create social sites that engage consumers while not relying solely on product promotions for their social content.
“Simply posting sales pitches in a news feed is the fastest way to lose your audience, but posting interesting and engaging information that inspires followers to interact creates consumer loyalty. Large natural products brands have figured this out and have grown successful social media sites by sharing on-topic content from across the web, while occasionally promoting their products,” said Suzanne Shelton, president, The Shelton Group. “We help retailers build the same robust social media programs as the large brands, but in a way that fits the time and budget constraints many stores face when running a social media program.”
The service employs content editors specializing in the natural health space to find shareable social media content from across the web. Each week, The Organic Social Club provides retailers with photos, videos, recipes and natural health articles gathered from trusted sources, along with suggested lead-ins to personalize the content. Retailers browse the selections and share the content they select on their Facebook or Twitter page with one-click, cutting the time they spend maintaining social sites from hours to minutes per week.
Organic Social Club also offers social media strategy and promotional plans to help retailers promote their stores and make social media a successful part of their overall marketing plans. For more information on the subscription-based service, visit http://www.organicsocialclub.com/.
