Sean Moloughney, Editor10.01.13
With some Congressional leaders steadfastly determined to defund and/or derail the Affordable Care Act by any means necessary, the future of healthcare in the U.S. remains relatively cloudy. Even if and when ObamaCare does take effect, the precise impact it will have, on a micro and macro level, isn’t so definitive. Most laws have unintended consequences after all, and require some sort of adjustment over time.
However, despite any potential showdowns on healthcare, one thing seems pretty clear: consumers crave health products. According to the just released 2013 Council for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements, consumer confidence in the safety, quality and effectiveness of dietary supplements remains steady at 85%.
Turning to their own “affordable insurance policies,” CRN’s survey showed more than half (52%) of U.S. adults reported taking a multivitamin in the past 12 months. Vitamin D (20%), omega 3/fish oil (19%), calcium (18%) and vitamin C (17%) were the next most popular supplements.
If you’re evaluating opportunities to gain market share—and who isn’t really—we have a report for you. Starting on page 54, Liz Sloan and Catherine Adams Hutt break down a mountain of market data to offer a comprehensive, must-read analysis of emerging opportunities in the nutraceuticals industry.
They examine the top health concerns of underserved demographics (e.g., children and Hispanics), hot ingredients set to make a big splash (like magnesium and turmeric/curcumin) dosage forms (have you had your gummy vitamin today?) regulations, health conditions and much more. Looking for guidance in a confusing, competitive landscape? Let this report be your compass.
This issue also covers heart health, which continues to be a significant focus for consumers. In fact, as Dr. Sloan and Dr. Adams Hutt point out, “eight in 10 adults believe that supplements and/or functional foods/drinks can be effective for preventing or delaying the onset of high blood pressure and heart disease.”
Moreover, heart health had the greatest influence on food selection among grocery shoppers in 2012, compared to other conditions, as 37% said it was very important. And when it comes to caring for cardiovascular health, stroke, atherosclerosis, plaque buildup and improving circulation are among the new “mass market” opportunities. For more perspective on the pulse of the heart health market see page 42.
It can be challenging to let go of what you can’t control, so I hope this issue gives you a better handle on what you can. As always, thanks for reading.
However, despite any potential showdowns on healthcare, one thing seems pretty clear: consumers crave health products. According to the just released 2013 Council for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements, consumer confidence in the safety, quality and effectiveness of dietary supplements remains steady at 85%.
Turning to their own “affordable insurance policies,” CRN’s survey showed more than half (52%) of U.S. adults reported taking a multivitamin in the past 12 months. Vitamin D (20%), omega 3/fish oil (19%), calcium (18%) and vitamin C (17%) were the next most popular supplements.
If you’re evaluating opportunities to gain market share—and who isn’t really—we have a report for you. Starting on page 54, Liz Sloan and Catherine Adams Hutt break down a mountain of market data to offer a comprehensive, must-read analysis of emerging opportunities in the nutraceuticals industry.
They examine the top health concerns of underserved demographics (e.g., children and Hispanics), hot ingredients set to make a big splash (like magnesium and turmeric/curcumin) dosage forms (have you had your gummy vitamin today?) regulations, health conditions and much more. Looking for guidance in a confusing, competitive landscape? Let this report be your compass.
This issue also covers heart health, which continues to be a significant focus for consumers. In fact, as Dr. Sloan and Dr. Adams Hutt point out, “eight in 10 adults believe that supplements and/or functional foods/drinks can be effective for preventing or delaying the onset of high blood pressure and heart disease.”
Moreover, heart health had the greatest influence on food selection among grocery shoppers in 2012, compared to other conditions, as 37% said it was very important. And when it comes to caring for cardiovascular health, stroke, atherosclerosis, plaque buildup and improving circulation are among the new “mass market” opportunities. For more perspective on the pulse of the heart health market see page 42.
It can be challenging to let go of what you can’t control, so I hope this issue gives you a better handle on what you can. As always, thanks for reading.
