09.30.13
House Wellness Foods is leading in the area of immunobiotics with Immuno-LP20. While consumers have long been aware of the immune-boosting, life-sustaining benefits of live probiotic bacteria in the intestinal environment, new research has proved that heat-treated, non-viable Lactobacillus plantarum may actually be more effective in strengthening immunity to, and reducing the symptoms of, respiratory tract infection.
This non-viable Lactobacillus, in the form of HK L-137 (the “HK” stands for “heat-killed”), is the dominant component of Immuno-LP20, which is making an appearance in a wide variety of health food and supplement products.
As cold and flu season kicks into high gear, House Wellness Foods is unveiling its new logo for Immuno-LP20, along with a short film (http://hk-l-137.com/index_e.html) to promote its benefits in battling the conditions that attack us when we’re most vulnerable, and that account for staggering losses in productivity as well as a decline in overall quality of life at the most inopportune time of year.
HK L-137, which makes up 20% of Immuno-LP20, differs from traditional probiotics in several fundamental ways, but most significantly, heat treatment stabilizes the cell walls. This means that it’s not subject to degradation in processing or from severe environmental conditions, and it resists decomposition when exposed to gastric fluids. As a result, it’s easier to handle in processing and longer lasting both in storage and in the body.
While probiotics break down in the upper intestinal environment, Immuno-LP20 possesses the unique ability to pass through to the lower bowel, where it works to further activate immune cells. HK L-137's stability also allows it to be added to a number of different types of prepared foods and beverages in which live bacteria cannot be used. This brief animation from House Wellness Foods explains the advantages of Immuno-LP20, and discusses the rigorous clinical testing that revealed that when taken internally on a regular basis, Immuno-LP20 improves the body's resistance to colds more effectively than probiotics. And when symptoms of upper respiratory infection do appear, the use of this immunobiotic dramatically lessens their impact and duration.
House Wellness Foods is also stepping up its efforts to promote Immuno-LP20 with a new logo. For more information: http://hk-l-137.com/index_e.html
This non-viable Lactobacillus, in the form of HK L-137 (the “HK” stands for “heat-killed”), is the dominant component of Immuno-LP20, which is making an appearance in a wide variety of health food and supplement products.
As cold and flu season kicks into high gear, House Wellness Foods is unveiling its new logo for Immuno-LP20, along with a short film (http://hk-l-137.com/index_e.html) to promote its benefits in battling the conditions that attack us when we’re most vulnerable, and that account for staggering losses in productivity as well as a decline in overall quality of life at the most inopportune time of year.
HK L-137, which makes up 20% of Immuno-LP20, differs from traditional probiotics in several fundamental ways, but most significantly, heat treatment stabilizes the cell walls. This means that it’s not subject to degradation in processing or from severe environmental conditions, and it resists decomposition when exposed to gastric fluids. As a result, it’s easier to handle in processing and longer lasting both in storage and in the body.
While probiotics break down in the upper intestinal environment, Immuno-LP20 possesses the unique ability to pass through to the lower bowel, where it works to further activate immune cells. HK L-137's stability also allows it to be added to a number of different types of prepared foods and beverages in which live bacteria cannot be used. This brief animation from House Wellness Foods explains the advantages of Immuno-LP20, and discusses the rigorous clinical testing that revealed that when taken internally on a regular basis, Immuno-LP20 improves the body's resistance to colds more effectively than probiotics. And when symptoms of upper respiratory infection do appear, the use of this immunobiotic dramatically lessens their impact and duration.
House Wellness Foods is also stepping up its efforts to promote Immuno-LP20 with a new logo. For more information: http://hk-l-137.com/index_e.html
