01.06.14
Alkemists Laboratories has completed a comprehensive re-branding effort with MSLK, a New York-based design firm. Alkemists Laboratories will now be called Alkemist Labs and will sport a redesigned logo and new ad campaign for 2014.
The natural products testing lab was founded in 1997 and is based in Costa Mesa, CA. The company has assisted thousands of natural product companies approach, achieve and maintain cGMP compliance.
“Our customers have a narrow choice of labs to choose from; some are so big it’s unclear what their strengths are, while others simply compete with their own clientele,” said Élan M. Sudberg, CEO of Alkemist Labs. “We needed to strengthen our brand positioning and strategies to ensure we remain relevant while staying true to our core values. In this rebranding I felt it critical to make it clear that natural products testing is the only thing we do.”
The natural products testing lab was founded in 1997 and is based in Costa Mesa, CA. The company has assisted thousands of natural product companies approach, achieve and maintain cGMP compliance.
“Our customers have a narrow choice of labs to choose from; some are so big it’s unclear what their strengths are, while others simply compete with their own clientele,” said Élan M. Sudberg, CEO of Alkemist Labs. “We needed to strengthen our brand positioning and strategies to ensure we remain relevant while staying true to our core values. In this rebranding I felt it critical to make it clear that natural products testing is the only thing we do.”
