Sheldon Baker12.03.15
She founded the company in 2015 to provide unique high quality raw materials and delivery technologies to the industry so customers could benefit from Ms. Mayerhoff’s 26 years of formulation experience. She began working in the dietary supplement industry in 1991 for Twinlab on Long Island, NY, after completing an MS in nutrition and becoming a registered dietitian nutritionist. She has been leading innovation for the industry and formulating at prominent companies such as Leiner Health Products and most recently at Life Extension in Fort Lauderdale, FL. Ms. Mayerhoff enjoys spending time with her four children, and reading about history, technology, science and bio-engineering. She can be contacted at NucentricNutrition@gmail.com.
Health E-Insights: What services does your firm provide?
Ms. Mayerhoff: Besides full turnkey formulation consulting services, I source quality branded and non-branded materials from Europe and Asia. The industry has shifted from “bread and butter” vitamins and amino acids to proprietary extracts and nutraceuticals with clinical support. Their science is what sells the ingredients and products, and Nucentric Nutrition has numerous ingredients to formulate with, be it the latest for beauty from within to cognitive function to metabolic health. We also have a line of organic ingredients and supercritical CO2 oils for the growing needs of organic marketers.
One major Nucentric advantage is the array of advanced delivery technologies offered to take a product to the next level, with better absorption, stability and bioavailability. Whether it is SourceOne Global Partners’ VESIsorb bio-enhanced patented delivery technologies or NutraJIT natural delayed-release technology, we have the know-how to formulate superior supplements and personal care products.
Health E-Insights: What are the top two metrics to which your company pays the closest attention?
Ms. Mayerhoff: First and foremost is quality; second is science. The industry is growing very quickly and more choices are needed from quality factories that take pride in their products and invest in research. Monteloeder, S.L. of Spain, a family owned and operated extractor, has great passion for the science and quality of their branded and non-branded materials. There are many great companies here in the U.S. and on other continents that need U.S. sales exposure and support so brands have access to a larger variety of materials to work with.
Health E-Insights: What excites you most about your company?
Ms. Mayerhoff: I love to help people, and now I can help with sourcing and formulating for customers. It is rewarding to know I helped someone with a new project or found a material they had issues locating. Every day is another adventure, meeting with company executives, formulators and buyers, helping to make their next project a success.
Health E-Insights: What words come to mind when you think of your brand?
Ms. Mayerhoff: Nucentric is a play on nutrition and centric, because nutrition is about you, a personal choice in what you select and consume, and the health benefits it provides. Everyone eats various foods and takes different supplements on any given day. This is the core of individualized nutritional biochemistry with profound effects on genetic expression, cellular health and tissue function. Our industry can have a powerful impact on public health through supplementation and food selection. Nucentric Nutrition is positioned to be a part of that trend.
Health E-Insights: What do you think is the future of dietary supplements?
Ms. Mayerhoff: I see a strong trend toward organic and sustainable products, besides the prominent non-GMO trend, which is here to stay. Almost every account asks about organic ingredients, so my challenge is to supply more organic ingredients at a competitive price.
Health E-Insights:If you could wave a magic wand and make an industry change, what would it be?
Ms. Mayerhoff: In professional organizations there typically is a code of ethics that members subscribe to. The supplement industry does not have a set code of ethics as a whole, but rather an unspoken code. Then there are some companies that are unethical and hurt the industry and consumers think it is unregulated. It would be nice to have a code of ethics all brands and manufacturers abide by, and not wait for government agencies to police them.
Health E-Insights: Is there something about you people would find surprising?
Ms. Mayerhoff: I am related to two Nobel Prize winners, one from each of my parents. Albert Einstein is one of them.
Health E-Insights: What is your idea of perfect happiness?
Ms. Mayerhoff: Balance between personal and professional life. Life is so short and it seems we never spend enough time with family.
Sheldon Baker is well-known for creating nutraceutical brand marketing and public relations campaigns. He serves as vice president, strategic engagement, for the American Herbal Products Association. For Health E-Insights interview consideration, contact him at Sheldon@NutraInk.com. And follow him on Twitter @NutraInk.
Health E-Insights: What services does your firm provide?
Ms. Mayerhoff: Besides full turnkey formulation consulting services, I source quality branded and non-branded materials from Europe and Asia. The industry has shifted from “bread and butter” vitamins and amino acids to proprietary extracts and nutraceuticals with clinical support. Their science is what sells the ingredients and products, and Nucentric Nutrition has numerous ingredients to formulate with, be it the latest for beauty from within to cognitive function to metabolic health. We also have a line of organic ingredients and supercritical CO2 oils for the growing needs of organic marketers.
One major Nucentric advantage is the array of advanced delivery technologies offered to take a product to the next level, with better absorption, stability and bioavailability. Whether it is SourceOne Global Partners’ VESIsorb bio-enhanced patented delivery technologies or NutraJIT natural delayed-release technology, we have the know-how to formulate superior supplements and personal care products.
Health E-Insights: What are the top two metrics to which your company pays the closest attention?
Ms. Mayerhoff: First and foremost is quality; second is science. The industry is growing very quickly and more choices are needed from quality factories that take pride in their products and invest in research. Monteloeder, S.L. of Spain, a family owned and operated extractor, has great passion for the science and quality of their branded and non-branded materials. There are many great companies here in the U.S. and on other continents that need U.S. sales exposure and support so brands have access to a larger variety of materials to work with.
Health E-Insights: What excites you most about your company?
Ms. Mayerhoff: I love to help people, and now I can help with sourcing and formulating for customers. It is rewarding to know I helped someone with a new project or found a material they had issues locating. Every day is another adventure, meeting with company executives, formulators and buyers, helping to make their next project a success.
Health E-Insights: What words come to mind when you think of your brand?
Ms. Mayerhoff: Nucentric is a play on nutrition and centric, because nutrition is about you, a personal choice in what you select and consume, and the health benefits it provides. Everyone eats various foods and takes different supplements on any given day. This is the core of individualized nutritional biochemistry with profound effects on genetic expression, cellular health and tissue function. Our industry can have a powerful impact on public health through supplementation and food selection. Nucentric Nutrition is positioned to be a part of that trend.
Health E-Insights: What do you think is the future of dietary supplements?
Health E-Insights:If you could wave a magic wand and make an industry change, what would it be?
Ms. Mayerhoff: In professional organizations there typically is a code of ethics that members subscribe to. The supplement industry does not have a set code of ethics as a whole, but rather an unspoken code. Then there are some companies that are unethical and hurt the industry and consumers think it is unregulated. It would be nice to have a code of ethics all brands and manufacturers abide by, and not wait for government agencies to police them.
Health E-Insights: Is there something about you people would find surprising?
Ms. Mayerhoff: I am related to two Nobel Prize winners, one from each of my parents. Albert Einstein is one of them.
Health E-Insights: What is your idea of perfect happiness?
Ms. Mayerhoff: Balance between personal and professional life. Life is so short and it seems we never spend enough time with family.
Sheldon Baker is well-known for creating nutraceutical brand marketing and public relations campaigns. He serves as vice president, strategic engagement, for the American Herbal Products Association. For Health E-Insights interview consideration, contact him at Sheldon@NutraInk.com. And follow him on Twitter @NutraInk.
