09.07.18
Güdpod Corp., developer and manufacturer of a pod-based functional beverage system, and Glanbia Performance Nutrition have signed a letter of intent to partner on bringing to market the functional beverage technology featuring Glanbia’s well-known brands such as Optimum Nutrition, BSN, thinkThin, and Amazing Grass. As part of their joint effort, the companies are currently identifying qualified retail partners.
The move will pair Güdpod’s advanced, multi-patent protected pod-based delivery system and Glanbia’s branded, premium quality powdered whey protein, amino acid, pre-workout, and post-workout recovery products. It combines the convenience of an advanced pod-based system with the market leader in branded, premium protein products to make delicious nutritional shakes at home or at work without the clean-up and storage issues typically associated with the process.
“As the market leader in whey protein, we understand what our customers need and want in a nutritional shake, and quality ingredients and convenience are at the top of the list,” said David Strickland, chief commercial officer at Glanbia Performance Nutrition. “We see this pairing with Güdpod as a great way to deliver both to a broad spectrum of consumers from body builders and performance athletes to weekend warriors—really, anyone looking to add the benefits of lean protein to their diet in a delicious and convenient way.”
“More people in the U.S. take nutritional supplements every day than drink coffee, so we believe the market potential for offering recognized and trusted branded ingredients alongside a revolutionary pod-based functional beverage delivery system is substantial,” said Gian-Carlo Ochoa, PhD, founder and executive chairman, Güdpod Corp. “Working with a nutrition powerhouse like Glanbia, and offering consumers their proven protein brands through our Güdpod delivery system, is a great start.”
In addition to working together to create Glanbia branded pods featuring the company’s premium products, the two companies have launched a search for retail partners interested in tapping into the global vitamin, mineral and supplement market. Retailers that want to learn more about the opportunity to work with Güdpod and Glanbia on this project should contact gc@gudpod.com.
The move will pair Güdpod’s advanced, multi-patent protected pod-based delivery system and Glanbia’s branded, premium quality powdered whey protein, amino acid, pre-workout, and post-workout recovery products. It combines the convenience of an advanced pod-based system with the market leader in branded, premium protein products to make delicious nutritional shakes at home or at work without the clean-up and storage issues typically associated with the process.
“As the market leader in whey protein, we understand what our customers need and want in a nutritional shake, and quality ingredients and convenience are at the top of the list,” said David Strickland, chief commercial officer at Glanbia Performance Nutrition. “We see this pairing with Güdpod as a great way to deliver both to a broad spectrum of consumers from body builders and performance athletes to weekend warriors—really, anyone looking to add the benefits of lean protein to their diet in a delicious and convenient way.”
“More people in the U.S. take nutritional supplements every day than drink coffee, so we believe the market potential for offering recognized and trusted branded ingredients alongside a revolutionary pod-based functional beverage delivery system is substantial,” said Gian-Carlo Ochoa, PhD, founder and executive chairman, Güdpod Corp. “Working with a nutrition powerhouse like Glanbia, and offering consumers their proven protein brands through our Güdpod delivery system, is a great start.”
In addition to working together to create Glanbia branded pods featuring the company’s premium products, the two companies have launched a search for retail partners interested in tapping into the global vitamin, mineral and supplement market. Retailers that want to learn more about the opportunity to work with Güdpod and Glanbia on this project should contact gc@gudpod.com.
