Brands have runway to build on traditional, familiar ingredients like protein and probiotics to support modern health issues like digestion, mood, sleep, etc.
By Julian Mellentin, New Nutrition Business10.07.24
Companies should focus on ingredients and new processing technologies that deliver safety, convenience, and palatability, according to food industry expert.
Emerging health benefits, alignment with vegan lifestyles, affordability and versatility in product applications help drive the alternative proteins market.