10.22.15
Probi, Lund, Sweden, has signed its first agreement in probiotic dairy products for the Korean market. Probi and Seoul Milk have agreed to include the probiotic strain LP299V in Seoul Milk´s product range with planned launch in the market at the end of 2015.
Seoul Dairy Cooperative consists of 1,750 milk farmers and about 1,000 agencies nationwide and is the largest supplier of milk products in Korea. The company has a daily production of raw milk amounting to 2,000 tons. Besides milk products, Seoul Milk also supplies fruit juices and other types of beverages. The company is a nationwide player covering all sales channels. Seoul Milk has a long history, since its establishment in 1937, of working with consumer health, animal care and other related areas. Among others, Seoul Milk established the country’s first cold chain system.
“Probi is looking forward to the first launch of a food product containing Probi probiotics in the important and growing Asian region,” said Peter Nählstedt, CEO of Probi. “Seoul Milk is a leading dairy company with strong capabilities and position in the dynamic Korean market.”
Probi already has, through partners, established a position in the Korean market with its dietary supplements products.
“We are increasing our business development activities in functional food and Asia Pacific, with its high consumer acceptance for probiotics, is a very interesting area for expansion,” added Mr. Nählstedt.
Seoul Milk will launch its new dairy product with Probi’s probiotics at the end of 2015.
Seoul Dairy Cooperative consists of 1,750 milk farmers and about 1,000 agencies nationwide and is the largest supplier of milk products in Korea. The company has a daily production of raw milk amounting to 2,000 tons. Besides milk products, Seoul Milk also supplies fruit juices and other types of beverages. The company is a nationwide player covering all sales channels. Seoul Milk has a long history, since its establishment in 1937, of working with consumer health, animal care and other related areas. Among others, Seoul Milk established the country’s first cold chain system.
“Probi is looking forward to the first launch of a food product containing Probi probiotics in the important and growing Asian region,” said Peter Nählstedt, CEO of Probi. “Seoul Milk is a leading dairy company with strong capabilities and position in the dynamic Korean market.”
Probi already has, through partners, established a position in the Korean market with its dietary supplements products.
“We are increasing our business development activities in functional food and Asia Pacific, with its high consumer acceptance for probiotics, is a very interesting area for expansion,” added Mr. Nählstedt.
Seoul Milk will launch its new dairy product with Probi’s probiotics at the end of 2015.
