Baby boomers

An Interview with Gregory Stephens

Gregory Stephens is vice president of strategic consulting with the Natural Marketing Institute (NMI) and has 30 years of specialized expertise in the nutrition and pharmaceutical industries.

Sheldon Baker 06.11.10

Functional Food Formulation

Growing demand for functional foods is overriding concerns about the dismal economy.

Pete Maletto 05.01.09

The Evolution of Antioxidants

In today's crowded market, product differentiation will be the centerpiece of a successful campaign to win over better-educated, cost-conscious consumers.

Sean Moloughney 03.01.09

Anti-Aging: Beauty & Beyond

With vanity as the motivator, consumers are adopting a more healthy, holistic view of aging in today's market.

Rebecca Wright 09.01.08

Adventures in Antioxidants: The Story has Just Begun

The general message of antioxidants is evolving and so is the science.

Rebecca Wright 03.01.08

What's Next in Cognitive Function?

In the intense search for ways to preserve brain health, consumers are turning to various ingredients aimed at maintaining or improving cognitive function.

Marian Zboraj 06.01.07

Antioxidants: Finding the Right Balance

An overview of the issues and new developments in a crowded antioxidant market.

Marian Zboraj 03.01.06

Up-And-Coming Markets: A Healthy Way to Grow: Market Makers for 2005 & Beyond!

Marketers will have to pay particular attention to the needs and desires of 'Baby Boomers' and 'Generation Y' in 2005 and into the future.

Dr. A. Elizabeth Sloan 10.01.05

Antioxidant Avalanche

There is no question that consumer awareness for antioxidants is high, but knowledge gaps still exist, especially with regard to testing.

Rebecca Wright 03.01.05

Traditional Skin Care Lines: Improving Looks With Dietary Supplements

The quest for the fountain of youth has turned companies and baby boomers toward dietary supplements.

Mary Jane Tenerelli 05.01.04

Up-and-Coming Markets

From children to 'tweens' to adults to baby boomers, nutraceuticals producers are staring at a world of opportunity, especially in the areas of weight loss, diabetes and heart health.

Dr. A. Elizabeth Sloan 10.01.03

Natural Cosmeceuticals: Driving Personal Care Growth Today & Tomorrow

An overview of the trends and opportunities in this exploding market.

Darrin Duber-Smith 01.01.03

Strategy Sketchbook: Do You Know What You THINK You Know?

Finding the right population segment to target can be crucial for launching products.

Greg Kitzmiller 04.01.02

Cognitive Function | Consumer Trends | Healthy Aging | Skin Health

Nutraceuticals On The Brain

The potential for nutraceutical ingredients for Alzheimer's disease.

Rebecca H. Madley 07.01.00

The Top Ten Up-and-Coming Nutraceutical Markets

As consumer awareness increases, nutraceuticals will continue to gain in various markets

By Dr. Elizabeth Sloan 03.01.99

The Antioxidane Rage

With vitamins C and E leading the way, antioxidants are roaring into the consumer mainstream

Ellen Schutt 03.01.99

Beauty And The B's

Direct sales companies are building share in teh vitamin supplement category via acquisitions and new product development, although most traditional beauty care companies have shunned the category.

Tom Branna 11.01.98